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BMW Motorrad

90 years of boxer-engined engineering obsession.

Munich, Germany · est. 1923
The story

How BMW Motorrad happened.

BMW built aircraft engines until the Treaty of Versailles said stop — so in 1923 the engineers pointed their obsession at motorcycles and produced the R32, with the flat-twin 'boxer' layout and shaft drive the brand still builds a century later. That continuity of idea — refine, never abandon — is the most German thing about them.

Motorrad invented the modern adventure bike with the R 80 G/S in 1980, and the GS line has owned the category ever since: the bike people ride around the world when they mean it. Add the S 1000 RR superbike era and you get a marque equally at home on the Autobahn, the Alps, and the road to Ushuaia.

Fast facts
Founded1923 — the R32, boxer twin, shaft drive
The GSR 80 G/S (1980) invented the adventure-touring category
InnovationFirst production ABS on a motorcycle (1988)
RangeBoxers, parallel twins, inline-fours, six-cylinder tourers
RidersThe world's most border-crossed motorcycles
Things to know

Questions we actually get.

Are BMWs expensive to maintain?
They reward owners who keep records and punish those who don't. Shaft-drive boxers are famously long-lived; buy on service history, which is exactly how we grade them.
What does GS actually mean?
Gelände/Straße — terrain and street. It's the do-everything machine: commute Monday, Moab Saturday.
Is a big GS too much bike for Utah?
Utah might be the single best GS habitat in America — high passes, gravel roads, five national parks. It's the state the bike was accidentally designed for.
The tribe

Who rides the sign.

BMW riders are the planners: GPS routes, farkles, packing lists that would shame an expedition. The GS community's rallies and the MOA (BMW Motorcycle Owners of America) make it one of riding's most organized tribes. If you meet someone who's ridden to Prudhoe Bay, odds are it was on a GS.

On our floor

Coming to Centerville.

The BMW Motorrad sign is part of the Salto story — text us to talk availability, ordering, and what's inbound.

Centerville, Utah

Come talk BMW Motorrad with us.

Whether you're buying, dreaming, or just want to argue about motorcycles — the door's open and the coffee's on.